Logo and Promotional Materials

Club Privé

WORKING AT

Freelance

CLIENT

clubprive.asia

DATE

September 2014

Club Privé is a networking event that focuses on elegance and creating meaningful contacts that can be fruitful on a personal and business-related level. They wanted an image that was high-end and, the same time, not too classical.

The idea of Privé (private) made me immediately think of something hidden in the logo that wouldn't give away what was all about. For the colors, black and white could never fail with this briefing and that inspired me to work more on the typography and playing around it.

 
 

The grid and the hidden "C" in the logo

 
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