Logo & Website Design
Cuidar a Mente
This is a co-working space for psychologists based in Évora, Portugal and the name means “Care for the Mind”.
Marta, the manager and also a psychologist, reached out to me to create a logo that mirrored the environment she also wanted to transmit in her office: comfort and embrace.
She ended up picking up another proposal for the logo so the website I designed has a completely different look.
LAUNCHED
May 2023
Main version
I decided to design a more playful logo to take away the weight (still) associated with mental health.
It is meant to convey empathy, closeness and warmth.
complete version
Very oriented towards the human side, everything is free hand drawn to make it lighter and give the impression of something that is not forever, just as psychological treatment is not expected to be.
Type & Color
I wanted the logo to trigger a big smile the first time people saw it and then on all collateral material (it is quite flexible in terms of emotions!).
SLOGAN
I also created the slogan that was later used. It means:
Caring for the mind
is for everyone
