Logo and Promotional Materials

Club Privé

Club Privé is a networking event that focuses on elegance and creating meaningful contacts that can be fruitful on a personal and business-related level. They wanted an image that was high-end and, the same time, not too classical.

The idea of Privé (private) made me immediately think of something hidden in the logo that wouldn't give away what was all about. For the colors, black and white could never fail with this briefing and that inspired me to work more on the typography and playing around it.

WORKING AT Freelance | CLIENT clubprive.asia | DATE September 2014

 
 

The grid and the hidden "C" in the logo

 
 
 
The logo in white and black background
The logo used together with some iconography and with the different fonts, one very bold and round, the other serif and classic. All in black and white.
A mockup of a postcard with a thank you note in the name of Patrick Segarel (the client), on top of a black envelope and above a marble texture
A mockup to show how the brand works in an event badge, a bag and a tri-fold leaflet.
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